Digital out-of-home software
Doohly builds content management software for digital out-of-home advertising. Screen network owners schedule, publish and manage content across their fleet, including programmatic advertising workflows, from a single system.
Sean ran digital out of home operations for Vicinity Centres, an ASX listed property group. Scheduling and tracking ads across screens was manual, slow and cut off from every other system. He started Doohly in 2019 to fix it. He wanted to do for outdoor advertising what the iPhone did for photography. Canva acquired the company in March 2026.
Sean was the customer before he was the vendor, running the screens and hating the tooling. That meant knowing which operators would switch, what they would pay, and which missing integration jeopardises a deal.