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Humii

Customer experience benchmarking

Humii builds customer experience benchmarking for online retailers. It combines feedback from real shoppers with AI analysis to score the online experience, turning something subjective into insight retailers can measure and act on.

Retailtech Consumer & E-commerce Customer Experience Fund II
Visit humii.co Back to portfolio

The founder

Mareile Osthus
Mareile Osthus
Founder

Mareile has 15 years of experience in e-commerce. She was a buyer at Peek & Cloppenburg and Hugo Boss in Germany, then ran women's apparel buying at Zalando in Berlin. She moved to Sydney as buying director at THE ICONIC and left as its chief category officer. She has led Humii as its founder and chief executive since 2024. Her line is that you cannot fix what you do not know or measure.

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Why this founder

Fifteen-plus years in e-commerce showed Mareile the same blind spot over and over: retailers couldn't tell why their customer experience was so inconsistent. She built Humii to show them, and take the guesswork out.